Discovery & Style Exploration

Our collaboration began with a focus on aligning Winnie’s brand with the visual identity she had started to build. She had already worked with another designer to create a logo featuring a vibrant orange and blue palette alongside a clean, sans-serif font—offering a solid foundation. My role was to expand on these elements, crafting a cohesive and inviting brand identity that truly captured Winnie’s unique energy.

Through careful style exploration, I expanded the color palette, adding complementary tones that introduced depth and vibrancy, creating a more joyful, welcoming aesthetic. I also incorporated graphic elements to enhance the brand’s inviting atmosphere. The Aonik typeface was chosen to pair with the original sans-serif font, striking a balance between modern sophistication and approachability.

Building on the existing design elements, I refined the brand to reflect Winnie’s authentic vibe—professional yet approachable, trustworthy yet warm. The result is a brand identity that aligns perfectly with her practice and deeply resonates with her clients.

UX Design & Content Strategy

One of the main challenges was simplifying the complexities of bioresonance while addressing potential skepticism, as the practice remains relatively unknown in the Netherlands. To tackle this, I designed a clean, intuitive layout that guides users through Winnie’s services in a professional yet approachable way, avoiding technical jargon.

We opted for a bottom navigation menu instead of a traditional one, allowing users to seamlessly navigate between sections and making the final call-to-action—booking an appointment—clear and accessible.
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The site engages visitors from the start with a hero section and a strong call-to-action (CTA). This is followed by a “What is Bioresonance?” section, introducing the therapy in simple terms. We used vertical accordions to present information clearly, with each section distinguished by one of the brand's four colors, keeping the layout clean and visually engaging.
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A personal quote section introduces visitors to Winnie’s story, and a highlighted review builds trust while maintaining authenticity. The pricing section provides transparency, followed by a FAQ to address common questions and ease concerns.
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The site also includes a location section with a "Plan Your Trip" feature for easy directions to Winnie’s practice, and it concludes with a full-screen “Book a Call” section using Calendly to simplify appointment scheduling.

Webflow Development

Using the Client-First framework, I ensured that Winnie’s website was not only visually appealing but also scalable and easy to manage post-launch. This development framework allows for seamless updates and changes down the line, ensuring the website can grow alongside her practice.
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As with all my projects, I optimized the site for speed and performance, compressing images and utilizing lightweight animations to enhance the user experience without sacrificing functionality. Each element was tested rigorously across multiple devices and browsers to guarantee a flawless experience for all visitors.

SEO optimized

To help Winnie reach a broader audience, I applied industry best practices for SEO. This included optimizing for relevant keywords, setting up proper heading structures, title tags, meta descriptions, and image alt text, as well as adding schema markup to enhance search visibility. I also conducted a thorough SEO audit using tools like Ahrefs to ensure the site achieved top marks in SEO health, positioning it to rank well on Google and other search engines.
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Additionally, I set up a simple-to-manage CMS (Content Management System), allowing Winnie to easily update content herself. To ensure she felt confident managing the site, I provided her with a custom video tutorial she can refer back to whenever needed, making the process seamless and empowering her to maintain her site independently.

Conclusion

Through effective strategy and UI/UX design, we successfully brought Winnie’s vision to life, creating a website that authentically reflects her unique approach to bioresonance. With vibrant touches, we crafted an inviting, professional online presence that communicates the depth of her services while remaining approachable.
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With integrated SEO optimization and an easy-to-manage CMS, Winnie now has a dynamic, scalable platform that helps her expand her digital impact—turning her site into a true digital sensation.