Discovery & Style Exploration

To truly understand Nathan’s brand essence, I participated in his breathwork sessions. This hands-on experience gave me invaluable insight into the feeling and energy he wanted to convey. Additionally, I guided Nathan through branding exercises to refine his messaging and core values, ensuring we had a solid foundation to build from.

Establishing a Visual Identity

With clarity on Nathan’s brand direction, I explored different visual styles that aligned with his holistic and transformative approach. Breathwork has an inherent spiritual and shamanic energy, and we aimed to embody that while ensuring the brand remained approachable to its target audience—men. We leaned into a masculine aesthetic, incorporating imagery of nature, a bold and sturdy font with unique character, and a color palette that balanced depth and lightness. Darker tones added a grounded feel, while the overall site remained light and airy with a broken white/soft beige background, creating a harmonious visual experience.

UX Design & Content Strategy

A seamless user experience was key. I mapped out a strategic content flow that guided visitors naturally through Nathan’s offerings. By structuring the site with intuitive navigation and compelling storytelling, we ensured potential clients could easily understand his unique approach to breathwork. To reinforce credibility and trust, we incorporated an infinite slider of video testimonials, allowing visitors to hear firsthand experiences from Nathan’s clients and gain deeper confidence in his services.

Webflow Development

The site was built using the Client-First framework, an industry standard in Webflow development. This structured approach ensures scalability, easy global updates, and an intuitive post-launch experience, allowing Catherine to manage the site herself with confidence.

To enhance performance, I meticulously sized and compressed all images for faster loading times. Custom build light weight animations, powered by GSAP and custom CSS, added a touch of interactivity without compromising speed or user experience.

A rigorous testing phase ensured the site performed flawlessly across all devices, browsers, and languages, providing a seamless experience for all users, no matter how they accessed the site.

SEO optimized

To set Nathan up for long-term success, I implemented a solid SEO foundation. This included optimizing headings, title tags, meta descriptions, schema markup, image alt text, and canonical tags. I utilized the Ahrefs site audit tool to catch any remaining technical issues, achieving a 100% SEO health score. Additionally, I provided Nathan with a tailored SEO checklist, ensuring that all future content adheres to best practices, helping him rank on Google.

Conclusion

Through a deep understanding of Nathan’s mission, meticulous design execution, and innovative Webflow development, I helped elevate his personal brand to a professional level. This project was a testament to how meaningful design can enhance and amplify a powerful message.