Discovery & Style Exploration

We began the process with a series of workshops and in-depth conversations to uncover the essence of Catherine’s brand. The goal was to create a visual identity that evoked warmth, safety, and openness—without leaning too heavily into mystical aesthetics that might alienate those unfamiliar with astrology or similar fields. Instead, we focused on building an approachable and inclusive brand that resonates with anyone seeking healing, whether they’re seasoned spiritual seekers or entirely new to the journey.
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Designing a Nurturing Visual Identity

The brand’s design strikes a balance between soothing pastel colors and friendly, inviting typography, perfectly mirroring Catherine’s nurturing spirit. We chose light green to symbolize nature, balance, and healing; orange for its warmth and energy; and a soft blue-purple to hint at the mystical while remaining grounded and accessible.

To further enhance the brand’s warmth and approachability, we incorporated colorful illustrations of landscapes adorned with abundant flowers and natural elements. These illustrations evoke a sense of serenity and growth, aligning with Catherine’s focus on healing and transformation. The imagery was carefully designed to feel welcoming and uplifting, reflecting the harmony and beauty that Catherine strives to help her clients achieve.

To add a unique and playful touch, we introduced cartoon-like flowers as a recurring graphic element. These flowers became an integral part of the brand identity, woven seamlessly into the logo for a cohesive and memorable design.

For typography, we paired Gelica and Geist. Gelica’s elegant yet friendly feel captures Catherine’s personality and approach beautifully, while Geist serves as a professional, grounded body font that enhances readability. Together, they ensure the brand feels both welcoming and polished.

UX Design & Content Strategy

One of the challenges we tackled was streamlining the different services, each of which required unique booking options. We solved this with a user-friendly pop-up for the “Book a Session” button, making it easy for visitors to choose the right service. For navigation, we designed a clear, responsive navbar that reappears when users scroll up, ensuring seamless site browsing.

We also added a dedicated section to showcase Catherine’s offerings, enhanced by an overlapping scroll effect, giving users an engaging and visually rich experience as they explore her services. For the main CTA, we used a bold, deep orange button to create a strong call to action, driving conversions.

Webflow Development

The site was built using the Client-First framework, an industry standard in Webflow development. This structured approach ensures scalability, easy global updates, and an intuitive post-launch experience, allowing Catherine to manage the site herself with confidence.

To enhance performance, I meticulously sized and compressed all images for faster loading times. Lightweight animations, powered by GSAP and custom CSS, added a touch of interactivity without compromising speed or user experience.

A rigorous testing phase ensured the site performed flawlessly across all devices, browsers, and languages, providing a seamless experience for all users, no matter how they accessed the site.

SEO optimized

To set Catherine up for long-term success, I implemented a solid SEO foundation. This included optimizing headings, title tags, meta descriptions, schema markup, image alt text, and canonical tags. I utilized the Ahrefs site audit tool to catch any remaining technical issues, achieving a 100% SEO health score. Additionally, I provided Catherine with a tailored SEO checklist, ensuring that all future content adheres to best practices, helping her rank on Google.

Conclusion

Despite a tight budget we built a beautiful, high-performing website that reflects Catherine’s vision and mission. The result is an authentic, welcoming online presence that empowers her audience on their journey of healing and self-discovery.