The Project

After an extensive analysis of the current state of websites of universities in general, it appears that all universities run into the same problem. They inform well but they don't guide.
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Prospective students are overloaded with information, they don’t know where to begin, what to look for, or know what questions to ask. The solution is to start by understanding the prospective students first. In this process, I’ve used the same trajectory that is used by professional study choice advisors. The insights that are gathered are directly usable to advisors, this has created a synergistic effect between advisors and prospective students.
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Everything that a prospective student needs is brought together in a personal dashboard. By completing tasks, the aspiring students are guided through the process, they receive valuable feedback and get access to a variety of useful tools that lead to effective insights.

The final product provides a realistic picture of how universities can improve their digital strategy. To help prospective students find the right study and thus recruit better-quality students.